Social Mobilization
RDRS has now altered its approach to social mobilization. The focus in the past had been on developing the "poorest of the poor" at the grassroots. Thus training had been given at group level, primary health care provided from house-to-house, latrines were for individual families, etc. But this had not proved cost-effective, especially as it required an extensive network of field workers.

Under the new strategy, RDRS focuses on the community level for discussion and work on all social, educational and health issues. By doing so, it is hoped that the work of RDRS will have a greater impact on the community as a whole, not just on RDRS beneficiaries.

To benefit a wider section of the community, the new strategy calls for the greater use of popular media -- people's theatre, folk songs, cultural competitions, social gatherings, community debates, etc. As well as its own material, RDRS will also disseminate public service messages.

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